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Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This study has described various forms of digital marketing & its impact on consumer perception. The examined sample consists of one hundred respondents randomly selected to analyze role of digital marketing & its impact on consumer perception. Collected data has been analyzed with the help of various statistical tools and techniques.


Consumer Behaviour, Digital Marketing, Social Media Marketing, Consumer Perception INTRODUCTION TO

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How to Cite
Prof. Ashish Deshmukh and Prof. Pratiksha Kalmegh, “A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR WITH REFERENCE TO AMRAVATI CITY”, IEJRD - International Multidisciplinary Journal, vol. 4, no. 7, p. 4, Nov. 2019.