Main Article Content

Abstract

The article is based on the relevance of developing industry based on innovative
marketing strategies. There are studied theoretical aspects of the management of market
activities of industrial enterprises and the introduction of innovations in the production
process. There are classified innovative marketing strategies aimed at increasing the
competitiveness of industrial enterprises.

Keywords

economics, marketing, competition, innovation, innovative marketing, industry, technological innovation, product innovation, gamе fiction, marketing evangelism, storytelling, crowd sourcing.

Article Details

How to Cite
[1]
Askarova Mavluda Turapovna and Radjabov Bunyod Abduhalilovich, “MARKETING STRATEGIES TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES”, IEJRD - International Multidisciplinary Journal, vol. 5, no. 2, p. 6, Mar. 2020.