Main Article Content


The article attempts to analyse the language of advertising from numerous
aspects: phonological and lexico-semantic. These two types were distinguished minor
subtypes to scrutinize them meticulously. The illustrations were cited from distinct English
newspapers. The explication was supplied before examples to make them more
comprehensible for the readers.


lexico-semantic, English newspapers, Technology, Phonological strategies, Lexico – semantic strategies

Article Details

How to Cite
Kosimova Fatima Turg`unovna, “THE LANGUAGE OF ADVERTISING: PECULIAR FEATURES”, IEJRD - International Multidisciplinary Journal, vol. 5, no. 2, p. 5, Mar. 2020.