LEXICO-SEMANTIC AND STYLISTIC FEATURES OF THE FASHION INDUSTRY LANGUAGE
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Abstract
This article examines the problem of expressive impact on the recipient, which is still very relevant. The lexico-semantic and stylistic features of the language of the fashion industry are revealed. The language plan of expressing the prevailing opinions about fashion is a fertile ground for consideration, the article provides an analysis of the views of researchers: E.S. Kubryakova, A.B. Hoffman, T.G. Popova, E.L. Kuzmenko, L.L. Nelyubina In this regard, it was interesting to trace in my research by what means fashion texts influence the reader, as well as what function fashion texts perform in the conditions of modern communication.
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