Aruna Pramod Sonawane, and Mr. Hemant Malviya. “THE EFFECT OF CONSUMER CONFUSION ON BRAND LOYALTY ON LOW INVOLVEMENT PRODUCT CATEGORY”. International Engineering Journal For Research & Development 3, no. 2 (March 20, 2018): 12. Accessed April 19, 2026. http://www.iejrd.com/index.php/iejrd/article/view/368.