USING MODERN MARKETING RESEARCH TO TROUBLESHOOTING PROBLEMS IN THE CONSUMER GOODS MARKET DUE TO THE COVID-19 PANDEMIC

Anvar Khabibullayev

doi:10.17605/OSF.IO/PEFXK

USING MODERN MARKETING RESEARCH TO TROUBLESHOOTING PROBLEMS IN THE CONSUMER GOODS MARKET DUE TO THE COVID-19 PANDEMIC

Authors

Anvar Khabibullayev PhD researcher, Tashkent state university of economics

DOI:

https://doi.org/10.17605/OSF.IO/PEFXK

Keywords:

COVID-19, modern marketing researchs, Price and value of goods, consumer goods market.

Abstract

The uniqueness of the study is that the survey on the topic was conducted in two separate stages - before the outbreak of coronavirus and after. This approach allowed us to understand the consumer in the pre- and post-quarantine realities. In the course of analyzing the results and searching for an answer to the question of how recent events in the world have affected consumer experience, we have formed proposals for improving the situation.

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References

Mudrov A. N. Advertising: deep meanings. - M.: MAGISTR: INFRA-M, 2015. -- 102 p.

Arkhangelskaya I.B., Mezina L.G., Arkhangelskaya A.S. Integrated marketing communications: textbook. allowance. - M.: RIOR: INFRA-M, 2016. -- 171p.

Krasyuk I.N. Marketing communications: textbook. - M.: INFRA-M, 2012.—272p.

Global Consumer Survey 2019 - https://www.pwc.com/cl/es/ publicaciones/ assets/2019/report.pdf

Global Consumer Survey 2020 - https://www.pwc.com/hu/hu/ kiadvanyok/ assets/pdf/Consumer_insights_survey_2020.pdf

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Published

2022-08-22

How to Cite

[1]

Anvar Khabibullayev, “USING MODERN MARKETING RESEARCH TO TROUBLESHOOTING PROBLEMS IN THE CONSUMER GOODS MARKET DUE TO THE COVID-19 PANDEMIC”, IEJRD - International Multidisciplinary Journal, vol. 7, no. MGM IOM&R, p. 3, Aug. 2022.