CRM PRACTICES IN RETAIL SECTOR: BUSINESS ASPECTS AND CUSTOMER PREFERENCES & BELIEFS. International Engineering Journal For Research & Development, [S. l.], v. 5, n. ICIPPS, p. 8, 2020. DOI: 10.17605/OSF.IO/P79Y2. Disponível em: https://www.iejrd.com/index.php/iejrd/article/view/1003. Acesso em: 19 apr. 2026.