THE PECULIARITIES OF BENCHMARKING IN ACHIEVING A COMPETITIVE ADVANTAGE OF THE TOURISM CLUSTER

Abstract

This article discusses the need to mitigate the very negative impact of pandemic conditions on tourism, the development of tourism in Uzbekistan, including the creation of clusters in the tourism industry, the introduction of benchmarking in these clusters.Benchmarking is a consistent comparison and assessment of experience, workflow and results as a growth and self-regulation aid. By concept, "benchmarking is the process of comparing the performance practices, processes and exhibitions of a company with specially selected benchmarking partners."