ONLINE ADVERTISING ON THE BASIS OF DISCURSE THEORY
DOI:
https://doi.org/10.17605/OSF.IO/BWK54Keywords:
Marketing, communicative, discourse, speech, information, consumerAbstract
In addition to issues of discourse structure, another major area of study in speech analysis is the influence of factors influencing smaller linguistic components - grammatical, lexical, and phonetic. For example, the order of words in a language, such as Russian, although a grammatical phenomenon, cannot be explained without reference to discursive factors. Word order is sensitive to the features of the communicative organization of a sentence, which are usually described using the concepts of subject (starting point of the sentence) and rema (data added to the starting point).
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