MARKETING STRATEGIES TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES
DOI:
https://doi.org/10.17605/OSF.IO/C5J7KKeywords:
economics, marketing, competition, innovation, innovative marketing, industry, technological innovation, product innovation, gamе fiction, marketing evangelism, storytelling, crowd sourcing.Abstract
The article is based on the relevance of developing industry based on innovative
marketing strategies. There are studied theoretical aspects of the management of market
activities of industrial enterprises and the introduction of innovations in the production
process. There are classified innovative marketing strategies aimed at increasing the
competitiveness of industrial enterprises.
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Published
2020-03-20
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
[1]
“MARKETING STRATEGIES TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES”, IEJRD - International Multidisciplinary Journal, vol. 5, no. 2, p. 6, Mar. 2020, doi: 10.17605/OSF.IO/C5J7K.
